A cosy home doesn’t always need a big renovation. It's a small detail you didn't know you needed, until you found it at bol.
Forget the renovations. Sometimes, a new cushion, the right lamp or a plant in the perfect corner is all it takes to transform a space. All year round, bol makes “gemakkelijk gezellig” feel easy and accessible, with inspiration rooted in the latest interior trends and ideas for every style and budget.
bol
bol
THE RESULTS:
IMPRESSIONS
15M
CREATORS
15 (NL&BE)
PAID VIDEO VIEWS
9.4K
OUR APPROACH:
To make bol the go to destination for making your home gemakkelijk gezellig, we built an always on creator strategy with three distinct roles.
A macro creator with interior expertise puts bol’s home assortment on the map. Through content year round, they show how the pieces can transform a space, bringing authority and aspiration to trends.
Mid tier creators turn inspiration into action. They share practical advice, helping their audiences translate trends into their homes, always with bol’s range at its heart.
Micro creators and interior specialists bring it down to the details. Their product led content connects specific bol items to the styles and needs audiences already care about.
Together, they create inspiration all year round for every home.