LA ROCHE-POSAY
LA ROCHE-POSAY
Turning the science of microbiome into an experience everyone wanted to be part of.
La Roche-Posay needed to inform beauty editors, consumers, influencers and ambassadors about the science behind microbiome and the launch of Effaclar Duo (+) M. We brought the product story to life through the #skinlifechanger walk: a strategic event that edutained each target group in its own way, turning complex dermatological science into a feel good, shareable experience.
THE RESULTS:
IMPRESSIONS
1.4M
CREATORS
35
CLIPPINGS
126
OUR APPROACH:
We conceived, planned and produced the full #SkinLifeChanger Walk end to end: a classroom session with a dermatologist, a microbiome deep dive with scientist Heleen Kibbelaar, and a talkshow with Miranda and Anouk on the Effaclar Duo (+) M launch, closed with drinks and a photobooth.
For press specifically, we designed a dedicated programme: personal welcomes, a product briefing with La Roche-Posay, the full walk experience, and a relaxed wrap up moment, turning a scientific launch into a feel good story every audience wanted to share.