MCO BEAUTY
MCO BEAUTY
GET THE LOOK,
NOT THE BILL
To bring MCoBeauty’s “Get the Look, Not the Bill” campaign to life in Belgium, we created a community-led activation to drive awareness among beauty lovers aged 16–35. Together with Kruidvat, we brought press, influencers and consumers into a shareable setting. A mix of 10 influencers and one media partner helped introduce MCoBeauty to the Belgian audience in a relatable and accessible way.
With this community event, we brought
GET THE LOOK, NOT THE BILL to life while introducing MCoBeauty to the Belgian audience in a more tangible and engaging way.
AND SOME RESULTS:
PR VALUE
€28K
POSTS
46
ESTIMATED IMPRESSIONS
886K
OUR APPROACH:
To bring MCoBeauty’s "Get the Look, Not the Bill" promise to life in Belgium, we created a talent-led activation designed to drive brand awareness among beauty lovers aged 16–35.
Rather than focusing on products alone, we brought press, influencers, and consumers together in an immersive, shareable setting. A curated mix of 10 influencers and one media partner ensured the brand story reached the right audience with the right voice.
In collaboration with Kruidvat, the campaign combined a pop-up activation with strategic influencer marketing and press engagement to make the brand feel both aspirational and inclusive.
